In the over saturated personal care space consumers are left with an overwhelming array of options, while brands are left fumbling to find a unique way to market themselves. When Azani came to us, they were a successful wellness brand who knew what they stood for, but needed us to help them realise the same in their branding, communications and packaging . Azani aims to simplify the world of personal care and nutrition. With a holistic, inclusive approach to self care, their science-backed formulations are effective, easy-to-use, and address modern lifestyle concerns. And their reason is simple: they want to make people look and feel their best – inside and out. This is why we felt responsible for their cause, and brought a verbal and visual language that balances science and education, care and professionalism, to encourage trust and loyalty in the product.
